It’s not very often when a gum commercial can bring you to tears. But Extra Gum’s “The Story of Sarah & Juan” is a serious tear-jerker. This is an emotional story of a girl, a boy and a stick of gum. This commercial wants us to believe in true love and that it does exist.
Extra’s “The Story of Sarah & Juan” shows the highs and lows of a relationship — and the gum wrapper drawings that tell their story. As Haley Reinhart’s take on “Can’t Help Falling in Love” plays in the background, we witness a true love story that begins with a look. As Sarah and Juan lock eyes, Sarah is so overwhelmed with the romantic connection that she blushes and looks away.
The video, out of Energy BBDO and directed by Pete Riski of Rattling Stick, racked up 74 million views in its first week on the chart.
I never thought a gum commercial would make me cry.