Many people have thought magazine advertising to be an old way of advertising and that involves few readers. This is however not the truth of the matter. Although magazine advertising is more expensive compared to newspaper advertising, it is able to reach to specific audiences.
Most magazines focus on specified topics to reach out to a particular audience. This makes it more effective for any marketer who wants to his or her ads to reach that specific reader.
Marketers are able to select the magazines that are focused on the subject their audiences are interested in more.
Creativity and innovation are what you need to ensure you have the required attention from your consumer’s since there are thousands of ads on print each day.
Best Print Ads
Below are examples of creative double page magazine ads that can help you come up with new ideas and strategies that can catch your consumer’s attention.
These are ads that everyone will want to have a second look at.
1. Ultra Thin Macbook Pro
The ad shows the feeling you will have when having a MacBook Pro on your lap. The MacBook Pro is thin yet still powerful to do all that you need it for.
2. Wonderbra: Magazine
The double page ad shows how the Wonderbra can easily be adjusted to fit over your breasts. The string that extends between the two sections of the bra is adjusted giving an image of a well-fitting bra on a lady’s breasts. The ad will get every lady reading the magazine go for the Wonderbra product.
3. NHA Xinh Furniture
This is ad pops up when you open the page. The first ad shows a lightweight chair that can be folded. The table and shelf are also lightweight furniture that will require minimal space for storage. The furniture is lightweight and can fit anywhere in your house.
4. WMF Knives
The ad shows how WMF kitchen knives are effective in splitting food into two halves. The fish and chicken are used as a representation of all other foods that require being split by the chef in the kitchen. These knives are the type any chef would want to have for his kitchen job.
5. Adidas: Forever Sport
The ad shows how easy working out can be as it is when flipping the page. The ad shows a lady doing exercises. When you flip the page back and forth the lady appears to be working out.
6. Repromed: Don’t Waste Your Sperm
The ad aimed at getting recruits who could donate their sperms to an Australian infertility clinic known as Repromed. This ad is on pages that appear glued together, but when pulled apart, a picture of an attractive beautiful lady is revealed together with a message saying “DON’T WASTE YOUR SPERM.”
7. Ikea: Sliding Doors
The reader has to pull over the page as though opening his clothe closet. The ad shows how easy it is using the Ikea sliding doors. This is likely to get you going to the stores to look for these doors if you are yet to have one.
8. Miradent Dental Floss
The double page ad has a white section which appears to be two teeth with a string or cord lying in between the teeth. The ad shows how the miradent dental floss is the best solution to removing any food and bacteria in between your teeth hence keeping them clean.
9. Depilatory Strips: EPILDOU
If you want to have clean, smooth and hair free legs, then here is the solution. It is as easy as flipping the page of a book. The hair on your legs can easily be removed. This is what the ad is communicating to the reader.
10. Clinique: Lashes
This is the ad that you see and want to see exactly how the product works and what it can do. You will end up buying it.
11. Hawaiian Tropic: Enjoy The Sun
What this ad illustrates is an excellent way of customer approach. Reading this ad on the beach or while taking lunch on a sunny day in the park is enough experience to get you buy the product.
12. DHL International Courier Service
The ad shows how DHL ensures a fast delivery service to their clients. The ad uses a transparent paper to represent their fast and timely delivery service regardless of the destination is. The package can be received on both sides.
13. SulAmerica Health Insurance: Torn
You shouldn’t get worried even after tearing that dollar into two pieces unknowingly. SulAmerica health insurance will make sure you do not repeat the same when dealing with any of your own company’s resources.
14. Greenpeace: Tree
The ad aims at protecting the environment through ensuring there is no cutting down of trees. The first page has trees which on flipping the next page is cut. It shows the environment should be kept green.
15. Arcor: Bubble Gum
This print ad pops as you open the page. It is a fun ad that will leave every child or young person go and get that bubble gum so that they can blow it.
16. Project: AHON
The ad was funded by Unilever to raise funds for building houses for the victims of flooding. The three-dimensional model of a house on the magazine was to give the reader a visual impact of what his contribution or funding would achieve.
17. Seat Ibiza Cupra: Wheel
The ad literally shows how it feels holding that wheel. The guy whose hands are on the wheel seems to be enjoying the feel of driving. This ad will make any driver in need of a wheel go for the seat Ibiza Cupra wheel.
18. Garmastan: Nipple
The ad illustrates how hurting breastfeeding can be for women. Garmastan lotion is the product in the ad as a solution for the women during breastfeeding. The ad is on glued pages whereby when separating the two pages, the woman’s nipple is torn off by the baby who appears to have been breastfeeding. The ad is likely to get any breastfeeding woman looking for the product.
Double page magazine ads show us how creative and innovative advertising agencies and marketers have become.
Everyone is thinking differently to ensure he gets to reach out to and get the attention of the target audience. The quality of the ads is as important as the creativity needed to ensure you get the expected attention.
Am sure the above descriptions have greatly helped you.